Downtown is the heart of our City

City Lights

The annual downtown City Lights Parade is a Texoma family tradition.

Join today!

The 2014 membership drive is underway. Show your support of downtown through a membership!

Zales Renovation

Check out the latest renovations on our Zales Building!


Proud Member

J.C. & W.F. Reynolds

719 Scott Ave Ste 700
Wichita Falls, TX
(940) 723-6657

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Downtown Proud

is not just a tag line for the Downtown Wichita Falls Development organization; it is our focus. As part of the business community we are proud to be downtown. We believe a healthy downtown is the heart of the city; it creates a sense of place for the citizens, businesses, and visitors.
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Latest News

2014 Membership Drive

Join Downtown Proud and become an integral part of the revitalization efforts of downtown Wichita Falls! Membership is open to all citizens, businesses, and interested groups to support the ongoing programs, projects and events of our downtown.
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City Lights

The City Lights Parade and Festival will be Saturday, November 22! Bring the whole family out to the kick-off of the holiday season!
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