'Downtown Proud' is not just a tag line for the Downtown Wichita Falls Development organization;
it is our focus.  As part of the business community
we are proud to be downtown.  We believe a healthy downtown is the heart of the city; it creates a sense of place for the citizens, businesses, and visitors. 

Our vision is to make downtown a vibrant, healthy and attractive center in which to work, live and play.  Through public and private investment, we strive to continually improve the downtown, entice new businesses and residents, and grow the economic base of our community and current businesses.

DWFD is a 501 (c) 3, nonprofit organization founded in 2000.  North Texas Vision of Wichita Falls, the sister organization, was incorporated in 1994 as a 501 (c) 6. 

The DWFD web site is one tool to help promote our organization, our members, downtown activities and the amenities downtown can offer. 

Cynthia Laney
Executive Director


Kelly Atkins
Executive Assistant


940-322-4525
940-322-4526 fax

719 Scott Avenue, Suite 418
Wichita Falls, Texas 76301